No serious entrepreneur in this day and age would think about launching their business idea without having a proper website, or some form of social media presence for their brand. While it's understandable how not all types of businesses may benefit from marketing themselves on social media, the truth of the matter is that these are fundamental components of any brand which will go miles in helping to impress a positive influence upon your audiences – as well as your potential investors. Likewise, a mobile app could help your brand go the extra mile, especially when it comes to securing your next round of investment from potential stakeholders.
Without having to get too numbers-obsessed, it's a general statistic to keep in mind how over 80% of startups fail due to a lack of cash flow. Let's say you've managed to get off the ground floor with a brand new business that has its own website. Would it make sense to include app development along your business development milestones? We would definitely say yes. Raising capital happens to be a difficult process for plenty of different business owners, but hopefully, you'll be able to see how building an app might be the answer to solving these potential cash flow challenges as you continue to build your brand.
Getting from Concept to Proof of Work
Any serious investor knows to validate the potential of a startup by identifying exactly what it has to offer to a potential market. Likewise, an app goes from the concept stage to a proof of work stage while developing greater investment potential through your existing network. Plenty of inexperienced entrepreneurs might see the prospect of raising capital as a one-off or major event that has to happen separately from any process of development or business growth. However, this couldn't be further from the truth, especially with the idea of having your business grow in progressive phases.
Whether your business is built around the idea of an app or otherwise, the fact remains that it will require a solid return on investment potential to generate your interest, as well as those of your potential investors. If you've already committed your efforts to building the foundations of an app, why not use the concept to reach out to your network of shareholders to see about taking that next step of growth together? If you've already set a milestone for when your app idea will see its next phase of development, it might help for you to consider getting involved with these local investment networks in Melbourne, to see what more can be possible as far as additional financing goes :
Appmart Can Help See Your Next App Idea Through
No matter the stage of development your next app idea is at, it always helps to find the right kind of project management and mobile software development expertise to see your ideas through. If you've got an idea for an app and are anticipating it as a crucial step towards growing your business further, do not hesitate to contact us at 1800 277 627 or info@appmart.com.au.
