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Top Ten Trends to Transform Business App Development in 2023

Are we able to perform several daily activities without using mobile apps? Our dependency on mobile apps touches new heights with every passing day which is reflected in ever-increasing app stats. As per the Statista report, the app development domain is expected to generate revenue of around $613 billion by 2025.

In this post, we are going to see the top technology trends from the perspective of a mobile app development company in Melbourne. We expect that these prominent trends will transform the process of business app development in the year 2023 and beyond.

Ten Mobile App Development Trends to Dominate in 2023

A seismic shift in the way of executing business processes is on the horizon in this post-pandemic age. Be it meeting the ever-changing expectations of customers or get adapted to disruptive changes, these trends will help developers and entrepreneurs alike.

Let’s go through the list of the major business app development trends that will gain traction across the world in the years to come.

1. AR, VR, and Visual Experience
Augmented Reality (AR) and Virtual Reality (VR) contribute to enhancing the visual experience of the users. Retail, construction, and other core industry sectors can get the benefits of both these emerging technologies. As a part of digital reality, both AR and VR can simulate reality and offer rich experiences.

AR has evolved significantly after the arrival of Pokemon Go. We have seen the scope and capability of this amazing technology, and AR app development takes it forward for modern enterprises. Business apps use AR and VR technologies for more practical reasons that can attract more people and target audiences easily.

2. Advent of 5G
We can certainly expect that 5G connections will be increased significantly because many countries have started rolling out this technology. As per the survey, the year 2023 will witness an increase in 5G connections up to 15 times more than that in 2020. Businesses can leverage its benefits for getting connectivity and data sharing at a lightning speed, thereby increasing their efficiency and productivity.

Talking about the impact of 5G on mobile app development, this technology will improve the overall efficiency and functionality of mobile apps. Higher penetration of 5G in different regions of the world will enable users to enjoy faster upload and download of data irrespective of the type. Mobile app developers will also look for adding new features in line with the increasing prevalence of 5G.

3. Apps for Wearable Devices
The healthcare sector has emerged as a big beneficiary of IoT technology in recent years. Fitness bands, trackers, and smartwatches have made it possible for this sector to get real-time data about the patient’s vitals accurately. But then, other sectors are yet to gain the advantage of wearable devices and wearable app development can meet this need.

A reliable app developer company in Melbourne can help companies unleash the potential of wearables. More developers will start developing customised apps by keeping wearable devices in mind in the year 2023. We can expect that users will download applications for their tiny devices with ease in the near future.

4. Mobile Commerce on Rise
Both AR and VR technologies can personalise user experience as they can ‘see’ how products can fit into their life. Mobile apps with AR/VR functionality can attract more people to try out various items. As per Statista survey, the number of active users for mobile AR apps is expected to reach 1.4 billion in 2023. This will become a major cause for the rise of mobile commerce.


Another survey has revealed that nearly two-thirds of all eCommerce will convert into mCommerce by the end of 2022. Mobile retail apps will increase customer engagement and assist retailers in growing their revenue by improving conversion rates. Many retailers consider a customised mobile app as a valuable tool to get a competitive edge.

5. On-demand Apps Will Prevail
Today, it is hard to find people who haven’t heard the names- Uber, Lyft, Netflix, and Amazon Prime, right? All thanks to the increasing popularity of on-demand apps, more people tend to use them for bringing more comfort to their lives. Be it ride sharing, video streaming, or ordering food online, on-demand apps always remain handy for us. Many startups have got success in expanding their operations swiftly with the help of on-demand apps, and Uber is the biggest epitome of it. Improved services and an increased customer base are two major benefits of on-demand apps, and this trend is here to stay.

As per the official report, the on-demand service app market is expected to reach USD 335 billion by the end of 2025. We can expect this growth from the core sectors including healthcare and retail as well as other sectors like pet care, house cleaning, fitness, pharmacy, and laundry. All such businesses can facilitate their customers to get products and services using their tailored on-demand apps. We can expect steady growth in the on-demand services with a prevalence of bespoke applications.

6. Prevalence of Chatbots
Banking, retail, and other B2C companies can leverage the advantages of chatbots. Mobile app development companies integrate chatbots into business apps to provide users with a personalised experience. Chatbots can simulate human conversation and interaction, so they are helpful in offering automated customer support services on a 24/7 basis.

Another scope of chatbots is in the sales and marketing departments. AI (Artificial Intelligence) and NLP (Natural Language Processing) concepts enable chatbots to understand human conversations and interact with them in a style of real discussion. As a result, users can get instant support services in a personalised way. We will see many businesses will opt for integrating chatbots into their dedicated applications in the year 2023 and beyond.

7. Mobile Wallets for Banks
ApplePay, PayPal, and GooglePay have set new standards in online payment by offering great convenience and seamless security. Globally, people tend to opt for these digital wallets to make purchases and shop. In the year 2023, more banks and financial institutions will follow suit and come up with mobile wallets with unique features and rich experiences.

Mobile app development services will enable the BFSI sector to bring mobile wallets capable of performing various financial operations instantly. For example, these wallets will facilitate banking transactions and bill payments along with online shopping functionality and contactless payments. We will also see innovative features and functionality in the mobile wallets of companies based on unique financial products.

8. IoT Integration in Apps
IoT (Internet of Things) technology connects smart devices with the server and a customised IoT application offers control over this entire network. Two big names Google and Amazon have embraced this technology completely. Amazon’s ‘Echo’ range of devices and the Home Voice Controller of Google are great examples of what IoT can do for making our lives more comfortable.

Google’s acquisition of Fitbit and partnership with Nest indicate that the search engine giant sees a huge potential in IoT technology. No wonder, businesses will follow suit in coming years and tend to leverage the benefits of a revolutionary IoT technology with the help of a feature-rich application.

9. LCNC (Low-code and No-Code) Development
LCNC frameworks can decrease the app development time remarkably. Businesses that want to come up with a basic application or an MVP in the initial phase can get the benefit of LCNC frameworks. These frameworks can simplify complexities and make apps more accessible. We will witness the rise of LCNC application development in the years to come.

10. Age of Cross-platform Apps
Native app development cost keeps on increasing globally in line with the growing demand. Many entrepreneurs are still on the fence due to the rising app development cost for Android and iOS apps. Here, cross-platform app development comes into the picture. Flutter, React Native, and Angular are some of the most popular platforms for developing cross-platform apps with the look and feel of native apps.

More companies will choose cross-platform mobile app development over native app development to get benefits like reduced development cost, quicker development, and easier deployment across both Android and iOS platforms. As a result, even startups and SMEs can get a higher ROI over the period.

Apart from these trends, it is interesting to note that we will have separate apps for foldable devices and beacons. With this, Progressive Web Apps (PWAs) or instant apps will also gain traction in the year 2023. Instant apps are not much dependent on the Internet, in other words, they can work without the Internet and load more quickly than their native counterparts. Businesses can use instant apps to achieve higher conversion rates and more consumer engagement.

Concluding Lines

Today’s competitive scenario demands agility, an innovative approach, and high efficiency irrespective of industry sector and size of business. An evolving technology can assist you to meet these requirements in the form of a robust and futuristic application. You can make a detailed app development strategy and consult a reliable mobile app developer in Melbourne to remain at the forefront of a respective domain.

Appmart is a leading app development company in Melbourne. We integrate advancements of future-ready technologies into customised applications to meet complex business requirements. Would you like to know more about our app development services or wish to convert your idea into a user-friendly app using the latest trends? Simply drop us a line at or call us at 1800 27 0627, and we will get back to you soon.

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