Praharsh Parikh

  • Founder & CEO, Appmart
  • 16 articles
Praharsh Parikh

Praharsh Parikh

Founder & CEO, Appmart

About the author

Praharsh Parikh has spent more than 14 years shipping mobile products out of Melbourne. His writing covers the commercial side of app development, the questions a founder has to answer before a line of code is written.

Praharsh Parikh is the Founder and CEO of Appmart, an app development company in South Melbourne. Praharsh has spent 14+ years building iOS, Android and cross-platform apps for Australian startups, SMEs and enterprise brands. He writes about app costs, scoping and the build decisions founders face first.

Read Praharsh's articles
Areas of focus

What Praharsh writes about

App development cost

What a build actually costs in the Australian market, broken down by scope rather than quoted as a single range.

Product scoping

Deciding what belongs in a first release, what waits for version two, and how that choice moves the budget.

Platform strategy

Native, cross-platform or web, and the cost and maintenance consequences that follow each decision.

Monetisation and growth

Turning a shipped app into a revenue line, from pricing models through to acquisition.