Praharsh Parikh

  • Founder & CEO, Appmart
  • 11 articles
Praharsh Parikh

Praharsh Parikh is the Founder and CEO of Appmart, an app development company in South Melbourne. Praharsh has spent 14+ years building iOS, Android and cross-platform apps for Australian startups, SMEs and enterprise brands. He writes about app costs, scoping and the build decisions founders face first.

Praharsh Parikh
Founder & CEO, Appmart

Praharsh Parikh has spent more than 14 years shipping mobile products out of Melbourne. His writing covers the commercial side of app development, the questions a founder has to answer before a line of code is written.

What Praharsh writes about

  • App development cost
    What a build actually costs in the Australian market, broken down by scope rather than quoted as a single range.
  • Product scoping
    Deciding what belongs in a first release, what waits for version two, and how that choice moves the budget.
  • Platform strategy
    Native, cross-platform or web, and the cost and maintenance consequences that follow each decision.
  • Monetisation and growth
    Turning a shipped app into a revenue line, from pricing models through to acquisition.